PLANT ENVI

EcoLogic Solutions, a cleaning supply company that sold products to businesses such as Chipotle, is now looking to launch a consumer facing brand called Plant Envi. They are slated to release this product at Loew’s stores nationwide.

EcoLogic Solutions ended up choosing mine, and it was further developed by my creative director before being complete.

Service
Role
Year
UX/UI Design
UX Designer
2021
PART 1
THE PLAN

Being such a high profile client, the agency I worked for had all of the designers working for them create a couple versions of logo’s for them to make sure we were putting out the best design we could.

When taking on the project, the name Plant Envi gave off an elegant vibe to me, and so I took that direction when designing the logo. I decided to keep the word “Plant” smaller to accommodate for a twist that we’ll talk about in part 2…

PART 2
THE TWIST

EcoLogic Solutions wanted the word “Plant” to be interchangeable so that they can sell different types of cleaning products under the same brand style, and so I decided to keep the changing word smaller. This helps it become apparent that all of the products were still under the same “envi” umbrella.

PART 3
THE MOTIF

When pairing the logo with the motif, I imagined it to be the focal point of the physical bottle. A black bottle with the beautiful curves and bright colors would catch the eye of any shopper passing by.

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